Evolving Technologies at Center of CrowdStrike, AWS Activation in SRO Motorsports America
SUNNYVALE, Calif. (Oct 2, 2020) – At the start of the 2020 SRO Motorsports America season, CrowdStrike and Amazon Web Services (AWS) set out to establish a new level of activation in all of racing. With advances in technology to be shared during the season finale at Indianapolis Motor Speedway and for fans around the world at the Spa 24 Hours, those plans have been realized… and then some.
The expanded involvement of the two companies began before the season started. CrowdStrike increased its presence globally as Official Internet and Cloud Security Provider of SRO, and AWS was named presenting sponsor of all SRO GT World Challenge series around the world – including GT World Challenge America Powered by AWS.
The “powered” part of that isn’t just for show. At the heart of SRO competition around the world are AWS’ extensive catalog of Services being used for technical analysis, data storage and logistics coordination, among others. These are the same Services that AWS makes available to its over one million customers globally, allowing them all to operate in an efficient and secure manner.
On the track, AWS assists in collecting data from all SRO racecars – no matter the continent. In turn, that data is used to calculate and produce new forms of content… including one that already is visible as part of SRO America live event coverage: Race Vision Powered by AWS. It is a system that currently tracks and displays competitor top speeds at key points on the track, allowing SRO live stream and CBS Sports Network broadcast viewers access to data previously only available to the race teams.
AWS also assists the various SRO groups in marketing and consumer data collection, both in-person (before a break in the schedule due to the COVID-19 pandemic) and via SRO’s online properties.
Given the highly sensitive collection of data from auto manufacturers and consumers, SRO needed a protection solution. That answer came from CrowdStrike.
It starts with Industry-leading cybersecurity protection of this proprietary data by CrowdStrike. The Falcon Platform is supplied by CrowdStrike to all SRO entities, giving them the ultimate in endpoint and cloud-workload security for its cloud-based resources and assets. The Falcon platform has received numerous industry awards including 2020 Best Security Company from SC Media.
Looking ahead, this more immersive viewer experience is just the beginning of the enhancements the data analyzed by AWS and protected by CrowdStrike, will provide to both on-track competition and the global fan experience. A number of these enhancements are expected to be rolled out during next month’s Spa 24 Hours with others being added incrementally during the 2021 SRO Motorsports season.
The GT World Challenge Powered by AWS and TC America championships conclude their seasons Oct. 1-4 at Indianapolis Motor Speedway. For more information on the series, to see videos about the activation from CrowdStrike and AWS, and more, visit the new crowdstrikeracing.com.
CrowdStrike® Inc. (Nasdaq: CRWD), a global cybersecurity leader, is redefining security for the cloud era with an endpoint and cloud-workload protection platform built from the ground up to stop breaches. The CrowdStrike Falcon® platform’s single lightweight-agent architecture leverages cloud-scale artificial intelligence (AI) and offers real-time protection and visibility across the enterprise, preventing attacks on endpoints on or off the network. Powered by the proprietary CrowdStrike Threat Graph®, CrowdStrike Falcon correlates over 3 trillion endpoint-related events per week in real time from across the globe, fueling one of the world’s most advanced data platforms for security.